本の詳細
形式
ペーパーバック
ページ数
645
言語
英語
公開されました
Jan 1, 2009
出版社
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
説明
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
ジャンル
科学＆技術
ビジネス＆経済
現代