Detalhes do Livro
Formato
Brochura
Páginas
645
Idioma
Inglês
Publicado
Jan 1, 2009
Editora
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
Descrição
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
Gêneros
Ciência e Tecnologia
Negócios e Economia
Contemporâneo