Boekdetails
Formaat
Paperback
Pagina's
645
Taal
Engels
Gepubliceerd
Jan 1, 2009
Uitgever
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
Beschrijving
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
Genres
Wetenschap & Technologie
Business & Economie
Hedendaags