Buchdetails
Format
Taschenbuch
Seiten
645
Sprache
Englisch
Veröffentlicht
Jan 1, 2009
Verlag
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
Beschreibung
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
Genres
Wissenschaft & Technologie
Wirtschaft & Finanzen
Zeitgenössisch