الوصف
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
تفاصيل الكتاب
تنسيق
غلاف صلب
صفحات
750 صفحات
لغة
الإنجليزية
منشور
يناير 2, 1993
الناشر
South-Western College Pub
رقم ISBN-10
0030767512
رقم ISBN-13
9780030767517