Opis
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Szczegóły książki
Format
Twarda okładka
Strony
750 stron
Język
Angielski
Opublikowany
sty 2, 1993
Wydawca
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517