Description
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Détails du livre
Format
Relié
Pages
750 pages
Langue
Anglais
Publié
janv. 2, 1993
Éditeur
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517