Descrizione
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Dettagli del libro
Formato
Copertina rigida
Pagine
750 pagine
Lingua
Inglese
Pubblicato
gen 2, 1993
Editore
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517