説明
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
本の詳細
形式
ハードカバー
ページ数
750ページ
言語
英語
公開されました
1月 2, 1993
出版社
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517