Description
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Book Details
Format
Hardcover
Pages
750 pages
Language
English
Published
Jan 2, 1993
Publisher
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517