Descripción
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Detalles del libro
Formato
Tapa dura
Páginas
750 páginas
Idioma
Inglés
Publicado
ene. 2, 1993
Editorial
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517