설명
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
책 세부 정보
형식
하드커버
페이지
750 페이지
언어
영어
출판됨
1월 2, 1993
출판사
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517