توضیحات
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
جزئیات کتاب
فرمت
جلد سخت
صفحات
750 صفحه
زبان
انگلیسی
منتشر شده
ژانویه 2, 1993
ناشر
South-Western College Pub
ISBN-10
0030767512
ISBN-13
9780030767517