تفاصيل الكتاب
تنسيق
غلاف صلب
صفحات
354
لغة
الإنجليزية
منشور
Sep 3, 1998
الناشر
Palgrave Macmillan
رقم ISBN-10
0333739078
رقم ISBN-13
9780333739075
الوصف
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
الأنواع
الفن والتصوير