Descrição
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Detalhes do Livro
Formato
Capa dura
Páginas
354 páginas
Idioma
Inglês
Publicado
Sep 3, 1998
Editora
Palgrave MacMillan
ISBN-10
0333739078
ISBN-13
9780333739075