Description
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Book Details
Format
Hardcover
Pages
354 pages
Language
English
Published
Sep 3, 1998
Publisher
Palgrave Macmillan
ISBN-10
0333739078
ISBN-13
9780333739075