Beskrivning
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Bokdetaljer
Format
Inbunden
Sidor
354 sidor
Språk
Engelska
Publicerad
Sep 3, 1998
Förlag
Palgrave Macmillan
ISBN-10
0333739078
ISBN-13
9780333739075