Opis
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Szczegóły książki
Format
Twarda okładka
Strony
354 stron
Język
Angielski
Opublikowany
Sep 3, 1998
Wydawca
Palgrave Macmillan
ISBN-10
0333739078
ISBN-13
9780333739075