描述
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
書籍詳情
格式
精裝書
頁數
354 頁
語言
英語
已出版
Sep 3, 1998
出版商
Palgrave MacMillan
ISBN-10
0333739078
ISBN-13
9780333739075