Dettagli del libro
Formato
Copertina rigida
Pagine
354
Lingua
Inglese
Pubblicato
Sep 3, 1998
Editore
Palgrave Macmillan
ISBN-10
0333739078
ISBN-13
9780333739075
Descrizione
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Generi
Arte e Fotografia