توضیحات
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
جزئیات کتاب
فرمت
جلد سخت
صفحات
354 صفحه
زبان
انگلیسی
منتشر شده
Sep 3, 1998
ناشر
Palgrave Macmillan
ISBN-10
0333739078
ISBN-13
9780333739075