설명
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
책 세부 정보
형식
하드커버
페이지
354 페이지
언어
영어
출판됨
Sep 3, 1998
출판사
Palgrave Macmillan
ISBN-10
0333739078
ISBN-13
9780333739075