Beschreibung
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Buchdetails
Format
Gebundene Ausgabe
Seiten
354 Seiten
Sprache
Englisch
Veröffentlicht
Sep 3, 1998
Verlag
Palgrave Macmillan
ISBN-10
0333739078
ISBN-13
9780333739075