Descripción
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
Detalles del libro
Formato
Tapa dura
Páginas
526 páginas
Idioma
Inglés
Publicado
Jan 1, 2003
Editorial
Palgrave MacMillan
Ediciones
2 editions
ISBN-10
0333997689
ISBN-13
9780333997680