Descrizione
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
Dettagli del libro
Formato
Copertina rigida
Pagine
526 pagine
Lingua
Inglese
Pubblicato
Jan 1, 2003
Editore
Palgrave MacMillan
Edizioni
2 editions
ISBN-10
0333997689
ISBN-13
9780333997680