설명
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
책 세부 정보
형식
하드커버
페이지
526 페이지
언어
영어
출판됨
Jan 1, 2003
출판사
Palgrave MacMillan
판본
2 editions
ISBN-10
0333997689
ISBN-13
9780333997680