توضیحات
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
جزئیات کتاب
فرمت
جلد سخت
صفحات
526 صفحه
زبان
انگلیسی
منتشر شده
Jan 1, 2003
ناشر
Palgrave MacMillan
نسخهها
2 editions
ISBN-10
0333997689
ISBN-13
9780333997680