Beskrivning
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
Bokdetaljer
Format
Inbunden
Sidor
526 sidor
Språk
Engelska
Publicerad
Jan 1, 2003
Förlag
Palgrave MacMillan
Upplagor
2 editions
ISBN-10
0333997689
ISBN-13
9780333997680