Opis
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
Szczegóły książki
Format
Twarda okładka
Strony
526 stron
Język
Angielski
Opublikowany
Jan 1, 2003
Wydawca
Palgrave MacMillan
Wydania
2 editions
ISBN-10
0333997689
ISBN-13
9780333997680