الوصف
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
790 صفحات
لغة
الإنجليزية
منشور
يوليو 1, 2006
الناشر
South Western Educational Publishing
الطبعات
4 طبعات
رقم ISBN-10
0324378327
رقم ISBN-13
9780324378320