Description
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Book Details
Format
Paperback
Pages
790 pages
Language
English
Published
Jul 1, 2006
Publisher
South Western Educational Publishing
Editions
4 editions
ISBN-10
0324378327
ISBN-13
9780324378320