Описание
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Детали книги
Формат
Мягкая обложка
Страницы
790 страниц
Язык
Английский
Опубликовано
июл 1, 2006
Издатель
South Western Educational Publishing
Издания
Изданий: 4
ISBN-10
0324378327
ISBN-13
9780324378320