Description
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Détails du livre
Format
Broché
Pages
790 pages
Langue
Anglais
Publié
juil. 1, 2006
Éditeur
South Western Educational Publishing
Éditions
4 éditions
ISBN-10
0324378327
ISBN-13
9780324378320