Descrizione
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Dettagli del libro
Formato
Brossura
Pagine
790 pagine
Lingua
Inglese
Pubblicato
lug 1, 2006
Editore
South Western Educational Publishing
Edizioni
4 edizioni
ISBN-10
0324378327
ISBN-13
9780324378320