توضیحات
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
جزئیات کتاب
فرمت
جلد نرم
صفحات
790 صفحه
زبان
انگلیسی
منتشر شده
ژوئیه 1, 2006
ناشر
South Western Educational Publishing
نسخهها
4 نسخه
ISBN-10
0324378327
ISBN-13
9780324378320