설명
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
책 세부 정보
형식
페이퍼백
페이지
790 페이지
언어
영어
출판됨
7월 1, 2006
출판사
South Western Educational Publishing
판본
판본 4개
ISBN-10
0324378327
ISBN-13
9780324378320