Descripción
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Detalles del libro
Formato
Tapa blanda
Páginas
790 páginas
Idioma
Inglés
Publicado
jul. 1, 2006
Editorial
South Western Educational Publishing
Ediciones
4 ediciones
ISBN-10
0324378327
ISBN-13
9780324378320