Beschreibung
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Buchdetails
Format
Taschenbuch
Seiten
790 Seiten
Sprache
Englisch
Veröffentlicht
Jul 1, 2006
Verlag
South Western Educational Publishing
Ausgaben
4 Ausgaben
ISBN-10
0324378327
ISBN-13
9780324378320