Opis
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Szczegóły książki
Format
Miękka okładka
Strony
790 stron
Język
Angielski
Opublikowany
lip 1, 2006
Wydawca
South Western Educational Publishing
Wydania
Wydania: 4
ISBN-10
0324378327
ISBN-13
9780324378320