Beschrijving
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Boekdetails
Formaat
Paperback
Pagina's
790 pagina's
Taal
Engels
Gepubliceerd
jul. 1, 2006
Uitgever
South Western Educational Publishing
Edities
4 edities
ISBN-10
0324378327
ISBN-13
9780324378320