تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
614
لغة
الإنجليزية
منشور
Jan 1, 2013
الناشر
Prentice Hall
رقم ISBN-10
812034698X
رقم ISBN-13
9788120346987
الوصف
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.