Buchdetails
Format
Taschenbuch
Seiten
614
Sprache
Englisch
Veröffentlicht
Jan 1, 2013
Verlag
Prentice Hall
ISBN-10
812034698X
ISBN-13
9788120346987
Beschreibung
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.