Детали книги
Формат
Мягкая обложка
Страницы
614
Язык
Английский
Опубликовано
Jan 1, 2013
Издатель
Prentice Hall
ISBN-10
812034698X
ISBN-13
9788120346987
Описание
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.