Описание
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Детали книги
Формат
Мягкая обложка
Страницы
614 страниц
Язык
Английский
Опубликовано
янв 1, 2013
Издатель
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987