Descrizione
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Dettagli del libro
Formato
Brossura
Pagine
614 pagine
Lingua
Inglese
Pubblicato
gen 1, 2013
Editore
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987