描述
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
書籍詳情
格式
平裝書
頁數
614 頁
語言
英語
已出版
Jan 1, 2013
出版商
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987