書籍詳情
格式
平裝書
頁數
614
語言
英語
已出版
Jan 1, 2013
出版商
Prentice Hall
ISBN-10
812034698X
ISBN-13
9788120346987
描述
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.