Opis
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Szczegóły książki
Format
Miękka okładka
Strony
614 stron
Język
Angielski
Opublikowany
sty 1, 2013
Wydawca
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987