Beschrijving
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Boekdetails
Formaat
Paperback
Pagina's
614 pagina's
Taal
Engels
Gepubliceerd
jan. 1, 2013
Uitgever
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987