Boekdetails
Formaat
Paperback
Pagina's
614
Taal
Engels
Gepubliceerd
Jan 1, 2013
Uitgever
Prentice Hall
ISBN-10
812034698X
ISBN-13
9788120346987
Beschrijving
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.