本の詳細
形式
ペーパーバック
ページ数
614
言語
英語
公開されました
Jan 1, 2013
出版社
Prentice Hall
ISBN-10
812034698X
ISBN-13
9788120346987
説明
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.