Descripción
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Detalles del libro
Formato
Tapa blanda
Páginas
614 páginas
Idioma
Inglés
Publicado
ene. 1, 2013
Editorial
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987