Beskrivning
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Bokdetaljer
Format
Pocketbok
Sidor
614 sidor
Språk
Engelska
Publicerad
jan 1, 2013
Förlag
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987